Coca-Cola's newest flavor is aimed at gamers 2023-06-11 19:31:12

Coca-Cola's newest flavor is aimed at gamers
   2023-06-11 19:31:12

Coca-Cola is launching a limited-edition flavor called Coca-Cola Ultimate in partnership with Riot Games, the publisher of League of Legends. Aimed at gamers, the flavor will be available in the US and Canada starting June 12, and comes in regular and zero sugar varieties.The exact flavor remains a mystery, as with other limited-edition offerings from Coca-Cola. The company's marketing strategy is focused on engaging younger consumers through music and online gaming. Coca-Cola's core product has seen growth, driven in part by the Gen Z market.The partnership with Riot Games allows Coca-Cola to reach gamers through various channels and virtual experiences.